Based in Atlantic Canada

Strategic PPC & SEO for Service Businesses

Data-driven digital marketing with proven ROI for legal, healthcare, and premium service providers across Canada.

$2M+
Annual Ad Spend Managed
42%
Average ROI Increase
9+
Years Industry Experience

About CompassSearch

A boutique digital marketing agency specializing in high-value service industries where client acquisition delivers significant return on investment.

Founded by digital marketing specialists with extensive experience in legal and healthcare marketing, Compass Search brings enterprise-level PPC and SEO expertise to professional service businesses across Canada.

Our approach focuses on metrics that directly impact your bottom line—not vanity statistics. We identify the key performance indicators that matter most to your business and optimize campaigns to deliver measurable results.

With a background in managing $2M+ in annual ad spend and developing SEO strategies for leading firms in competitive industries, we understand what it takes to generate qualified leads consistently and efficiently.

Compass Search operates as a boutique agency, providing the focused attention and specialized expertise that high-value service businesses require for successful digital acquisition.

Our Services

Comprehensive digital marketing solutions tailored for professional service businesses.

PPC Services
SEO Services
01

Campaign Architecture

Engineered Google Ads account structure based on competitive analysis and conversion-focused keyword strategies.

02

Active Management

Weekly optimization, strategic bid management, and ongoing refinement of targeting parameters to improve performance.

03

Landing Page Optimization

Strategic analysis of conversion elements designed to increase qualified lead capture and improve campaign economics.

04

Attribution & Analytics

Comprehensive tracking implementation for all conversion actions—calls, forms, and engagement metrics—for true ROI measurement.

05

Account Audits

Thorough evaluation of existing campaigns to identify inefficiencies, missed opportunities, and strategic improvements.

06

Strategy Consultation

Executive-level guidance on digital advertising strategy and marketing resource allocation to maximize business impact.

01

Technical SEO

Comprehensive site audits to identify and resolve technical issues affecting search visibility, including site speed and mobile optimization.

02

Content Strategy

Development of data-driven content plans targeting high-intent keywords specific to your industry and services to attract qualified prospects.

03

Local SEO

Comprehensive local search optimization including Google Business Profile management, local citation building, and review management.

04

Link Building

Strategic acquisition of high-quality, relevant backlinks from authoritative websites in your industry to increase domain authority.

05

Competitor Analysis

In-depth analysis of competitor SEO strategies to identify opportunities, gaps, and tactics to outperform them in search results.

06

Performance Tracking

Comprehensive reporting on key SEO metrics including rankings, traffic, conversions, and ROI with actionable insights.

Our Process

A systematic approach to delivering measurable results through digital marketing.

1

Discovery

In-depth analysis of your business, competitors, and industry to establish baseline metrics and identify opportunities.

2

Strategy

Development of customized PPC and SEO strategies aligned with your specific business objectives and target audience.

3

Implementation

Execution of the strategic plan with careful attention to detail, ensuring all technical aspects are properly configured.

4

Optimization

Continuous monitoring and refinement of campaigns to improve performance, adapt to market changes, and maximize ROI.

Industry Focus

Specialized expertise in businesses where each new client represents significant lifetime value.

Legal Services

Personal injury firms, family law practices, and commercial litigation specialists who understand the value of qualified client acquisition.

Healthcare

Dental clinics, cosmetic surgeons, and medical specialists seeking qualified patients for high-value procedures and ongoing care.

Home Services

HVAC contractors, custom builders, and renovation specialists targeting affluent property owners and requiring quality over quantity.

B2B Services

Consultants, IT providers, and professional firms with complex sales cycles and high customer lifetime value requiring sophisticated targeting.

Our Approach

A boutique agency model focused on expertise and measurable outcomes for premium service businesses.

Senior-Level Expertise

Unlike larger agencies with junior account managers, every client works directly with experienced strategists who understand the nuances of high-value lead generation.

Industry Specialization

Deep familiarity with competitive dynamics and acquisition economics in professional service industries creates more effective campaign strategies from day one.

Complete Transparency

Full visibility into campaign performance and strategic decisions. All reporting is centered on metrics that directly impact business growth and profitability.

Data-Driven Methodology

Every campaign decision is guided by comprehensive data analysis rather than assumptions, delivering continuous performance improvements and higher ROI over time.

Elevate Your Digital Presence

Schedule a consultation to discuss how strategic PPC and SEO can deliver measurable growth for your business.